I’m driven by the idea of subverting expectations, taking existing concepts and connecting them to related ideas that offer fresh perspectives. Creativity, strong concepts, and craftsmanship are values I hold deeply, and I express these through the meaningful work I do with clients. My biggest strength lies in my ability to innovate, consistently bringing forward new ideas that make me an asset to the teams and clients I collaborate with. It’s this innovative mindset that people recognise and value in me.