Burger Urge

Where : Queensland, Australia

Duration : 2020 - Present

Roles : Art curation, illustration, graphic design, UX design, branding, animation.

How Do We Stand Out From The Rest?

With the plethora of burger chains out there you need more than flavour and tasty buns. You need to stick inside the mind of your consumer and drive home your brand in new and exciting ways.

So, how does Burger Urge avoid what we call "Paint By Numbers" store fit outs? By innovating on every store and creating new but consistently themed art.... And of course, by delivering delicious burgers.

My Role (in Depth)

The sky is the limit.

Could I re-design the website? Yes!

Could I re-design the packaging? Yes!

Could I animate the graphics? Yes!

I've been fortunate to work on a multitude of designs in my career and with that I've picked up multiple skills. Web design, photography, videography, motion graphics and illustration to name a few. With this knowledge I'm able to apply my skill set to a wide range of projects with in the franchise. Most recently I created a secondary logo for the brand that displayed throughout the restaurants. (Logo Above)

It's An Iterative
& Collaborative Process

I worked closely with the brand manager/head of marketing at Burger Urge to develop ideas from sketches to final prints on the wall. We would collaborate via Trello to collect all of our thoughts and ideas followed by programs like Twin Motion to mockup all the elements on the walls to
get a realistic preview of our vision.
Check out some before and afters below!

Mocking Up & Prototyping

Mocking up is a must. This is the closest thing to printing it out and is a valuable step before going into production. There may be circumstances that will see a design not coming out as intended. It is for this reason that we test printed all

final designs.

Branding matters, it's the voice of the company. We spent days on these designs and went through dozens of tiny variations in order to get the desired effect

But Wait! There's More!

That's right! It doesn't stop there. As I mentioned I also created animations, clothing and promotional designs for Burger Urge. This includes award winning marketing campaigns, limited edition beer cans and the coveted Death Wish key chain.