Okay Sweet
Where : Sydney, Australia
Duration : 2023
Roles : Web, illustration, graphic design, branding, motion graphics.
My Role (in Depth)
Okay Sweet was a project I worked on from beginning til the end. This included the graphics for the clothing, designing the t-shirt specs, putting together the website and photographing + editing footage.
When you create a clothing label you're not just selling clothes. YOU'RE SELLING YOUR BRAND - The idea that when people wear your clothes it doesnt just represent fabric but the ideals that the brand holds.
Photography/ Videography
Location and studio shots were used for this project to produce content for socials and the online catalogue. The first line of clothes were of a grungy nature so we took to the carpark to capture the essence of the style.
The following range was more sport oriented. For that reason we shot at an outdoor basket ball court in the early morning to get that sweet light and urban/sport aesthetic.
Sample, Samples, Samples
We went through quite the number of ideas and samples to get the product right. We built these clothes from the ground up. Quality was a huge factor for the team. Not in just the clothing itself but also how the imagery was applied to the fabric.
We'd often bring our audience behind the scenes with us. Sometimes to test designs or new product ideas. Finding your target audience can be a tricky process and making sure you stay on track with your brand is a necessary part of keeping them.
Never Miss A Moment
We took every opportunity we could to capitalise on moments with our clothes.
The beauty of the age we live in means that with the right environment we can
capture great candid moments to create content.
